Fairtrade Fortnight – Do it Fair!
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Published 22 Sep 2025 in Raising Awareness
Alongside our 20th Anniversary celebrations, we’re also marking Fairtrade Fortnight. This year’s theme is ‘Do it Fair’ – Fairer pay. Fairer treatment. Fairer futures. That’s Fairtrade. It’s not just a label – it’s a movement. Check out what it’s all about, our special Fairtrade offers and recipes.
Do it Fair - What Fairtrade Fortnight is all about
Our members have been helping to champion Fairtrade with us for over 30 years. Watch our Fairtrade timeline…
How can you make a difference this Fairtrade Fortnight☕?
Choose change and make a difference in three easy steps:
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Choose Fairtrade. Whenever you can, switch to Fairtrade products and start making a difference - Find your local Midcounties store here.
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Cook with Fairtrade Ingredients - view our recipes here.
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Use Your Voice - Spread the word about Fairtrade to those around you, using the hashtags #FairtradeFortnight, #DoItFair #ChooseFairtrade and tagging @midcountiescoop and @FairtradeUK
20% off our Top 20 Fairtrade Products!
The celebration continues! As part of Fairtrade Fortnight and our 20th Anniversary, we’re giving you 20% off our top 20 Fairtrade products in-store.
It’s a great time to support Fairtrade and save while you shop – available until Saturday 4th October.
Join the party, shop with purpose, and enjoy a fairer deal for everyone!
Find out more here.
Easy to make Fairtrade Cappuccino Cupcakes
Love coffee and cupcakes? These irresistible cappuccino cupcakes are the perfect blend of rich espresso flavour and sweet, fluffy goodness – topped with a creamy coffee frosting you’ll crave again and again.
PLUS, save 20% when you buy Co-op Irresistible Fairtrade Colombian Instant Coffee – ethically sourced to support farmers and their communities.
View the recipe here.
Special 20th Anniversary Price!
Our lowest ever price on Fairphone 5 just got £20 better! Scratch that, £40 better, you’ll also get a £20 Food Voucher!
What can you expect from Fairphone 5? An industry leading 5 year warranty, premium 50MP cameras, unrivalled repairability, future-proof software plus much more. Premium performance that’s designed for you.
Shop the deals here.