Pioneering Great Futures - World of Work
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Published 17 Jun 2025 in Trading Groups
As part of our Pioneering Great Futures campaign, we launched a first-of-its-kind toddler work experience initiative! Showing just how vital the first five years are in shaping better educational outcomes and lifelong development.
To bring this to life, we introduced a first-of-its-kind initiative: work experience for toddlers! Backed by new research, we found that the qualities most valued by today’s business leaders - like trustworthiness, adaptability, and teamwork - are all rooted in early years education.
In partnership with local businesses, our Little Pioneers swapped playtime for hands-on adventures - caring for animals, trying out firefighting, and even stepping into the sparkly shoes of a princess. These playful sessions helped bring nursery skills to life and gave our little learners a chance to explore big dreams.
Princesses Day!
Visiting the Fire Department!
Exploring the Zoo!
Want to read more about how each day played out? Click here
Now, as we celebrate the first birthday of our inspiring Pioneering Great Futures video campaign, we’re reflecting on its incredible journey... check out the video below
Over the past year, our ads have reached audiences across the UK through:
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Sky Entertainment (including Sky Atlantic and Sky Comedy)
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Channel 5
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Sky Kids
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ITV Central
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ITV Tyne Tees
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ITVX
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Selected cinemas nationwide
And we’re thrilled to share that the campaign has been recognised by winning a Gold Award at the 2025 Hermes Creative Awards - a proud moment for everyone involved!
So, what’s next? We’re keeping the conversation going with the launch of a brand-new childcare podcast from Little Pioneers - coming soon. It will dive deeper into the science and stories behind early years education - continuing to champion the importance of those first five years.