Welcoming Sara Dunham - Chief Officer for Travel and Leisure Services

We’re pleased to announce that Sara Dunham has been appointed as Chief Officer for Travel and Leisure services, part of the Executive team. As we know, Travel and leisure services are an important part of our long-term strategy and we are thrilled to be welcoming Sara to drive the next stage of growth across our Travel and Leisure offering.

In these particularly challenging times for the sector, delivering the best possible customer experience will be crucial and Sara’s experience will help us to further develop our offering across all channels and in particular to strengthen the relationship with our 700,000 members and support their needs across a broader range of travel and leisure services. Sara will start on 15^th February and we look forward to welcoming her to the team.  

Background

Sara joins Midcounties with close to 20 years’ experience in the travel industry. She spent almost 15 years in a variety of senior roles at British Airways, across the airline and tour operating divisions. Her roles included leading the development of British Airway’s direct to consumer business with responsibility for BA.com, mobile, contact centres, and BA Holidays – the UK’s fifth-largest tour operator. More recently she has delivered key strategic projects for Saga Group including the Travel businesses.

During her time at British Airways Sara delivered growth across digital channels through a focus on improving customer experience, as well as leading BA Holidays to grow revenue.    

In her new role, Dunham will be responsible for further growing the Co-op Travel and Co-op Holidays businesses, by ensuring that the Members’ experience across the Travel & Leisure operations is consistent with brand values & developing a true omnichannel strategy and approach.  

Welcome Sara.