A warm welcome to Matt Walburn, Chief Membership & Marketing Officer

Hello everyone,

I am delighted to announce that Matt Walburn will join OurCoop as Chief Membership & Marketing Officer on Monday 30 November. Matt’s appointment completes our Executive team, marking another important step as we build our Society’s future together.

Matt brings more than 30 years’ experience in retail, marketing and customer leadership. Most recently, he has been Marketing, Online & Customer Director at Superdrug and Savers, where he has helped strengthen customer loyalty, develop their brands and grow their online businesses. His career has also included senior roles at Dixons Carphone, The Perfume Shop and Homebase.

Matt impressed us during the selection process. He stood out among the candidates for his understanding of co-operative values and principles, alongside his skills and passion for e-commerce, s-commerce and a-commerce. He will be a key member of the team, helping us unlock opportunities for growth by reaching new Members and customers in the ways they choose to shop and engage with us.

At OurCoop, Matt will lead our membership and marketing strategy, working closely with teams across our family of businesses. His focus will be on strengthening our brand, making membership more meaningful and encouraging more Members to discover and use the range of services we offer.

His responsibilities will also include our communications, design and media teams, helping us tell our story clearly and develop new opportunities for growth.

I want to thank our Brand, Marketing and Communications teams for the commitment, creativity and care they have brought to launching OurCoop and bringing our new Society to life. From introducing our brand to keeping colleagues, Members and customers informed and connected, you have made an important contribution and given us a strong foundation to build on.

My thanks also go to Kim, Selina and Michelle for their support and for the way we have worked together while we have been building our Executive team. I have really valued your collaboration and the focus you have maintained on supporting our colleagues and moving our Society forward.

As we continue to build OurCoop, we have an opportunity to bring our businesses closer together around the needs of our Members. Matt’s experience will help us turn that opportunity into practical progress, keeping our co-operative purpose at the heart of our approach.

Matt said: “I’m delighted to be joining OurCoop as Chief Membership & Marketing Officer. Throughout my career, I’ve been driven by understanding what makes people choose a business, come back to it and feel a genuine connection with it. That’s what makes joining OurCoop so exciting. I’m really looking forward to meeting colleagues across the Society, listening and learning.”

I know you will join me in giving Matt a very warm welcome to OurCoop.

Best wishes,
Debbie