Check Out Our Brand New Midcounties Website!
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Published 29 Jul 2020 in Colleagues
If you’ve visited our Midcounties website today then you might have noticed things have changed just a little bit…
For the past few months, we’ve been working hard in the background to redevelop our corporate website and launch an easier to navigate, more attractive website that truly reflects our Society’s values.
Click here to check out our new website!
What is Your Co-op?
You may have noticed that the sites are branded “Your Co-op” which is part of our journey to rebrand the Society and its trading groups, gradually replacing the national brand which was abandoned by the Co-op Group in 2016 and sees us adopting the International Co-operative Alliance ‘Co-op’ marque as part of our logos, which was agreed by the Board in 2017.
Our legal entity name is still The Midcounties Co-operative, as these changes relate to our customer-facing logo’s. We have been increasingly using the ICA Coop marque across our businesses and this latest change to our websites and social media sites will start to bring together this recognisable brand in a more consistent way.
Why have we introduced a new website?
There are a number of reasons why we wanted to replace our old Midcounties website, the key reasons being; providing users with a website that is easy to navigate and find what you need, as well as showcasing our range of businesses and the great work that we do in our local communities.
The new website is now much easier to navigate and find what you need quickly. It's not just the look and feel that's changed, we've developed and improved the website in a number of ways...
What’s next?
We’re really proud to have launched our brand new Midcounties website, but we’re not stopping there…
We will regularly review the website and any feedback that we receive to continue to develop the site to make it the best experience possible for our members, customers and colleagues.