Integration Podcast - September
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Published 17 Sep 2026 in Our New Society
Tune into our latest Integration Podcast as Phil Ponsonby catches up with Charlotte Castille, Head of Membership, Brand & Marketing, to discuss the role membership plays across OurCoop and the exciting developments planned over the coming months.
Hear the latest on our membership proposition, the upcoming membership app and rewards proposition, and how colleagues can help Members get even more value from OurCoop.
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0:00 – Intro
0:25 – A little more about Charlotte Castille and her role in integration
1:18 - How is our membership different to any other supermarket loyalty scheme?
2:49 - Having recently sent out a member survey, what were the key findings?
4:13 - Bringing together three societies, can you tell us what this will mean to membership?
5:35 – Marketing consent is key; how can this affect membership and showcase our family of businesses?
6:53 - What are we doing to encourage cross trading?
9:16 – Moving back to the £1 membership fee
10:42 – A single journey for membership including an updated app, website and brand
11:52 - What can colleagues expect to see in the future around membership?
13:19 – How can colleagues help with our new member proposition?
14:52 – Outro and how you can help shape the future of OurCoop
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Phil & the Integration Team