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Share of the Profits

Every time members shop with us and use their membership card, they earn membership points. Once a year, in November, these points are converted into Share of the Profits. 

The guidance here will help you get the most out of Share of the Profits – and in turn, help members, too.

Below you’ll find all the information you need, from an introductory presentation explaining more about Share of the Profits, to redemption guides explaining how members redeem their vouchers in each of our different trading groups, to FAQs to support any questions you may have.

Helpful Information

Take a look at our Share of the Profits presentation, to find out more about:

  • What are the Share of the Profits

  • Where members can find their vouchers 

  • How members redeem their vouchers 

To find out more about redeeming your vouchers, please refer to your relevant guide below and the FAQs. 

How to Redeem Your Vouchers

To view your voucher redemption guide please click here.

To view your voucher redemption guide please click here.

To view your voucher redemption guide please click here.

Supporting Information

What are Share of the Profits and who is eligible?

Every time members shop with us and use their membership card, they earn membership points. Once a year, those points are converted into Share of the Profits.

This time, that share is based on points earned between 24th January 2021 to 22th January 2022.

Members can choose to use the share to spend in any of our trading groups, pay it into their share account, credit their energy or phone bill or donate it to charity. Each point is worth 0.5p.


How do members now receive their dividend?

Members will receive their dividend in several different ways, depending on what they have previously selected or done:

  • Members have pre-selected to either donate to charity, credit their phone or energy bills, or have their money added to their share account
  • Members have the Your Co-op members app and will receive their dividend as e-vouchers via the app
  • Members who are energy or phone co-op customers - will receive their payment as a credit on their relevant utilities bill
  • Members who selected an alternative payment choice of BACs or charity in March, they will be paid this way. For those members who selected a gift card in March, we will be sending out paper vouchers
  • Members who do not fall into the above categories, will receive their voucher code(s) in their letter or email. They will also be encouraged to download the app but will have a link to alternative payment choices if this isn’t suitable

Where can members spend their vouchers?

Members can redeem their vouchers in businesses operated by The Midcounties Co-operative. They cannot be redeemed in other co-operative societies.

Depending on how members receive their vouchers, they will be able to redeem their vouchers slightly differently. Please see the table below for guidance.

Trading Group

e-vouchers on the app

Paper vouchers

Voucher codes

Co-op Food



Co-op Travel


Co-op Childcare


Co-op Pharmacy Online


How do members redeem their e-vouchers in my Group?

There is a specific redemption guide for each Trading Group on how members can redeem their vouchers.


How do members download the Your Co-op member app?

Downloading the app is easy. Members just need to search for ‘Your Co-op membership’ on their app store or use the QR codes provided in the letter or email to them.


Where are the e-vouchers located on the app?

The e-vouchers can be found in the ‘Your Co-op’ section under ‘Your Vouchers’. Members will need to click ‘View’ and from there will be able to see their e-vouchers.


What if a member can't download the app?

We have tailored paying members based on their previous choices and how they shop with us. Members who receive voucher codes in their letter or email and cannot use them or download the app, will be given the option to select an alternative payment. They can do this themselves or call our membership team. 


What if a member has not received their Share of the Profits communication?

Members will receive their communication - either a letter or email - about Share of the Profits from w/c 21 November 2022. If members have not received their communication by Christmas, they should contact the membership team.


Can vouchers be exchanged for cash?

Vouchers can no longer be exchanged for cash in any of our stores


What is the expiry date on the e-vouchers?

The expiry date on the e-vouchers is six months from issue date – which is the end of May 2023.  

Once expired, the e-vouchers will be removed from the Your Co-op members app. If a member has not used their e-voucher, their money will be automatically added to their share account.


Where should I direct members for more information?

We have provided guidance similar to this in members’ communications – and there is further information on our website, too. If members have any further questions that is not covered by the guidance, or that you cannot answer, they should contact the Membership Team on 0800 435902 or